Changing the World Through Soup.

Built Different, From the Inside Out

Good labor is tougher to find than ever, and guest expectations keep rising. Wholesome Crave was designed to help you meet both pressures without sacrificing quality.

Founded by four-time James Beard Award-winning Chef Michel Nischan and developed with an Impact Board of nationally recognized culinary leaders, our products are 100% clean label always, with no fillers, no slurries, and no preservatives across our global vegan and comfort classic soups.

Ready to heat, consistent every time, and versatile beyond the soup bowl - no matter who's working behind the line.

Explore our soups

Wholesome Wave and Wholesome Crave Event with Urbani Truffles

Real Flavor, Real Chefs

Our soups are crafted by world-renowned chefs with deep roots in the culinary traditions behind each recipe, including our chef Impact Board. Not a flavor committee - actual chefs, with equity stakes and actual standards.

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100% Clean Label, Always

No artificial flavors, no preservatives, no fillers, no top-eight allergens. Every ingredient is exactly what it says it is. That matters to your guests, and it matters to your compliance and menu labeling team.

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Your Purchase Gives Back

Through our partnership with Wholesome Wave, a portion of every sale funds programs that expand fresh produce access for Americans facing food insecurity. Your purchasing decision becomes a story your guests can connect with.

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Chef-Crafted

At Wholesome Crave, we believe that every meal should be memorable and nutritious. That is why our recipes are crafted by renowned chefs to provide you with a combination of taste and health. Not only are our dishes delicious, but they are also sustainable, so you can indulge without guilt!

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Reduce In-House Labor Costs

Wholesome Crave’s ready-to-heat soups offer an unforgettable culinary experience while reducing the environmental and financial costs of food waste.

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As a Meal Builder

Our soups provide dining facilities…allowing your culinary team to focus their time and talents to their best and highest use.

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Change the World

Connect your conscientious diners to real time solutions for a more equitable and just food system. By choosing WC, you are investing in supply chain equity, regenerative agriculture, food waste solutions, and good environmental stewardship.

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Clean Labels

Using only vegetables, whole grains and legumes, Wholesome Crave crafts cleanly delicious soups that are lower in sodium and free from fillers, slurries and preservatives.

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Equity and Sustainability - For All

Serving our product provides your clients, guests, and eaters with healthful, nutrient dense, delicious and culturally authentic food options – all while making fresh fruits and vegetables a reality for Americans struggling with poverty. Our non-profit partner, Wholesome Wave, creates concepts designed to end nutrition insecurity and uses the evidence-based outcomes to successfully influence state and federal policy.

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From the Kitchen to the Bowl, No Shortcuts.

Spiced Carrot

Fiery Veggie Chili

Tuscan Bean & Farro

Santa Fe Tortilla

Chana Masala Cauliflower

Native Three Sisters

Our Mission

Chef Michel Nischan spent four decades building relationships across the food system before founding Wholesome Crave. What he built is a line of soups that don't cut corners because the people behind them never have. From our 100% clean label commitment to our partnership with Wholesome Wave, every product reflects what food can be when the right standards are non-negotiable.

OUR PURPOSE

Our Nonprofit Partnership

Wholesome Crave's Chana Masala Cauliflower Soup

6 Jan 2023 •

The Art of Chef-Crafted Nutrition: Exploring the Fusion of Flavor and Health

Wholesome Crave’s Recipe for Success: Marrying Flavor and Nutrition In the culinary realm, where taste and nutrition intertwine, Wholesome Crave has mastered the art of

Male farmer selling fresh summer vegetables to senior woman. Carrots, radishes, and a beet are all in the small basket. The man is wearing a blue apron. Close up of vegetables and hands, the faces are out of the shot.

6 Jan 2023 •

Understanding Food Equity: The Foundation of Wholesome Crave’s Mission to Foster Healthy Change

Empowering Change Through Food Equity: The Wholesome Crave Journey In a world where access to nutritious food is not a universal reality, the concept of

Green tomatoes fade to yellow, to orange, to bright red, illustrating the ripening process of a cherry tomato.

6 Jan 2023 •

How Wholesome Crave Was Started: Our Mission to Promote Change

In a world where change isn’t happening fast enough, some individuals rise to the occasion, driven by a deep desire to make a meaningful impact.

A man with "Food = Change" written on his arms

6 Jan 2023 •

What is Wholesome Wave?

Wholesome Crave’s Partnership with Wholesome Wave: In a world where the impact of our choices resonates beyond our own lives, the partnership between Wholesome Crave

A variety of plant-based dishes on a table

6 Jan 2023 •

Wholesome Crave Teams Up With Nestlé Professional and UMass Dining to Spearhead Sustainable Plant-Based Movement

Wholesome Crave’s Purpose-Driven Plant-Based Incubator™ In February of 2023, Wholesome Crave, in a groundbreaking collaboration with Nestlé Professional and the University of Massachusetts Dining Program

6 Jan 2023 •

Nourishing Your Body: The Top Health Benefits of Wholesome Plant-Based Eating

The journey toward optimal health is a continuous one, and the food choices we make play a vital role in shaping this path. If you’re

Get In Touch

Considering Wholesome Crave for your program? We'd like to hear more about your operation.

Our Email

[email protected]